Hip-hop and rap music have always been platforms for artists to express their aspirations, struggles, and triumphs. Its21Master, a talented hip-hop artist, has made significant waves with his track “On Top Of The World.” Featuring the soulful vocals of Lakeith Rashad on the hook/chorus and the dynamic flow of B. Griff on the second verse, this collaboration has garnered over 300,000 streams on Spotify and captivated over 20,000 viewers on YouTube. Let’s dive into the world of “On Top Of The World” and explore the reasons behind its remarkable success.

In the ever-evolving landscape of the music industry, a new star has emerged, capturing the attention of listeners worldwide. Its21Master, the talented hip hop and rap artist, has achieved a remarkable milestone, amassing over 100,000 streams on not one, but three of his electrifying singles. With tracks like “On Top Of The World” featuring Lakeith Rashad and B. Griff, “SUPERSTAR,” and “Come Over” featuring Breana Marin, Its21Master has solidified his position as a rising force in the world of music.

Asian rap artist Its21Master is a one-of-a-kind lyricist and musician creating new trends in Southeast Asia, where rap is emerging as a new cultural phenomenon. Inspired by the likes of Busta Rhymes, DMX and Eminem, Its21Master launched his career in 2018 with a brand new single that resonated with Singapore’s young, affluent music listeners, launching his debut single Thrown in your Face.

Having always written and recorded his own songs from an early age, and developing his own home studio, Its21Master is building a brand that goes beyond the traditional ways of music production.

It is to this end that he has been able to apply creative flexibility, with reflective and melodic songs, and worked on a variety of sounds that have subverted the traditional rap genre - making him an emerging artist to listen to if you want to discover a new kind of sound that really gets you moving.

Storming the world of rap music with his new genres, the apple of eyes of the youth Its21Master has carved out a global space for him. This young artist based out of Singapore has blended the rap music with realism as well as emotion.

This young wizard of rap music has proved that rhythm is simply boundless and can travel all across the world if it touches the people. That is why his innovative rap music travelled everywhere in the world from Singapore.

Being born Chinese, he said, "it made it tough to battle conservative traditions and academic expectations from family members and the people around me," which was often the reason for his struggles in maintaining his career as a rap artist.

Yet, through perseverance and honing his true talent, he continued his journey with the hopes of being in the same league as local legend rappers like THELIONCITYBOY and Shigga Shay.

Realistically looking at the whole issue, we find Its21Master made very honest attempts through his creativity to help Singaporean Hip Hop and Asian rap music enter a new phase of musical transformation with an orientation towards the youth.

This was the need of the hour as the Singaporean Hip Hop and Asian rap practically had been following decades-old trends. Hence, newness, boldness, and freshness were needed. Besides, this is the era of youth as they number the maximum among the populace in all countries.

Naturally, the youth needed something youth-oriented in the singles and albums that suited to their temperament and taste. Here, such singles like Thrown in your Face, Like a God, Little Things, Step Down, and Supersize filled the void.

Asian rap scene has evolved a lot over time due to the entry of many talented rap artists. Its21Master is a young hip-hop & rap artist based in Singapore who has created ripples in Singapore’s rap scene. Recently, the artist came up with a new single, “Superstar”.

Its21Master was born in Singapore on 17 July 2004 and he was brought up in Singapore only. He learned to play a Ukelele at 10, Its21Master developed a passion for hip-hop music after listening to Eminem, NF, Busta Rhymes, etc. At 14, Its21Master began to write his lyrics to “beats” with the help of YouTube.