What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
Arietta Unleashes "Cyberflow": A Drum and Bass Anthem for the Digital Age
This high-energy drum and bass anthem, featuring pop vocalist Sophia Bavishi, is a testament to Arietta’s innovative approach and commitment to pushing the boundaries of EDM.
Locke Aizen Takes Flight with "BIRDS"
Locke Aizen's latest release, "BIRDS," is an energetic, pop-infused hip-hop track that encourages listeners to break free from conventional expectations and pursue success in their own way.
Zuhair Abbas Brings Passion and Romance to "Medley En Otra Vida"
Blending romance, nostalgia, and melody, "Medley En Otra Vida" is a heartfelt musical journey by Zuhair Abbas.
Loser’s Way Home Embarks on a New Chapter with "Journey Begins"
Whether you’re standing at the crossroads of change or reminiscing on past goodbyes, "Journey Begins" is a song that will resonate, inspire, and remind you that every ending is just the start of something new.
Luna Jinna’s "Sunshine and Cinnamon": A Soulful Journey of Nostalgia
A rich blend of indie pop, jazz, dreamy soul, and blues, the song captures the delicate balance between longing and humor, weaving a tale of love, distance, and bittersweet memories.
RESALE Revives Raw Alternative Rock with "PUNK"
In an era where rock music often feels sterilized and overproduced, RESALE is on a mission to bring back the grit, angst, and raw energy that made 90s and early 00s alternative rock so unforgettable.