What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
Indee500 Drops Hyphy Anthem "Colorblind" Featuring Mistah F.A.B. & Harm From Da Rich
The Bay Area has always been a breeding ground for legendary hip-hop, and Indee500 is keeping that legacy alive with his explosive new track, "Colorblind."
Kenny Athit Introduces Cinematic Pop with "Home"
Kenny Athit’s debut marks the beginning of an exciting musical journey, one that blends orchestral beauty with contemporary emotion to create something truly special.
Bega Beatz Brings an Catchy yet Emotional Fusion with "You & Me"
"You & Me" is a rich fusion of hip-hop, dancehall, and Afrobeats, creating a rhythmic and immersive experience that resonates with both energy and emotion.
Kun The Highbinder: The Genre-Defying Artist Blending English and Korean Music
In an era where music transcends borders, Kun The Highbinder stands out as a trailblazer. Born in Korea and now calling the U.S. home for the past eight years, this multi-talented artist refuses to be confined to a single genre.
"Bar Karma" by Hal Savar - A Revenge-Fueled Pop Rock Journey
Savar's commitment to his music and his ongoing exploration of storytelling through songs continue to captivate and resonate with listeners, inviting them into his world of emotion, resilience, and musical expression.
"Cursed" by luvyoukiza - A Raw, Energetic Hip-Hop Journey
As an artist who refuses to conform to genre boundaries, luvyoukiza's dynamic and emotionally charged tracks resonate with listeners, providing a sonic escape that mirrors the myriad emotions experienced in life.