What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
Crew Life Productions Unleashes Powerhouse Hit: 'Money Makin Mitch
Next Up: Crew Life Productions, a group of emerging artists with talent and a passion for rap music.
Arlo Saturn's 'Granted': A Dreamy, Groove-Infused Ode to Self-Discovery
Here comes Arlo Saturn, a rising singer-songwriter who aims to provide the backdrop to the most important moments in his listener’s lives.
Crows on a Wire: Interstellar Zero's Ethereal Sonic Journey
Featuring: Interstellar Zero, the band behind the works of “Crows on a Wire”.
Unleashing Energy: Vert's 'Pop Out' ft. Mhc Cj Brings Hip-Hop Fire
Featuring: Vert, aspiring DJ who has made ripples in the hip-hop scene.
Healing Through Melody: Aro Rose's 'Falling Apart' ft. Poynt Blank
Featuring: Aro Rose, renowned American singer-songwriter who aims to aid those experiencing loneliness with her music.
Captivating Nostalgia: Exploring Birds Outside's Synthpop Gem 'Over and Over'
Featuring: Wei Chen, multi-instrumentalist and talented producer behind “Birds Outside”.