What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
"Close" by Nikky Bourbon - A Bold Musical Portrait of Motherhood and Empowerment
Nikky Bourbon's mission is to bridge communities, create cultural awareness, and address important social issues through her art. Her captivating music, like "Close," is a testament to her bright future in the music industry.
"War Cry" by YAYAORJB - A Powerful Anthem of Resilience
Energetic, lyrically potent, and socially conscious, "War Cry" embodies the spirit of resilience and determination.
"Que Prenda" by BNYA - A Swiss Reggaeton Star with a Latin Soul
"Que Prenda" is an irresistible reggaeton hit by BNYA, a Swiss-born artist with a burning passion for Latin music.
"The Forgotten" by Twin Gangg - An Inspirational Hip-Hop Journey
Davon and Tavon Woods have risen above their circumstances to create meaningful and impactful music.
"Feel Your Groove" by Zorin Morris - A Multinational Dance Pop Anthem
With members hailing from different corners of the world, the international collective “zorin morris” brings diverse influences and perspectives to their music, resulting in a rich and dynamic sound.
WCN King's 'iunno' - A Dynamic Hip-Hop Triumph
Hailing from Orlando, Florida, WCN King has rapidly emerged as a formidable force in the American rap scene.