What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
Mayne's 'The Weekend' ft. T-Pain: A Hip-Hop and Pop Ode to Fleeting Love
Featuring Mayne, an alternative rap artist from Maryland who embodies lyricism and emotion through his music.
SOULCARE's 'Mon Phare Dans La Nuit': A Sentimental Ode to Guiding Light
What’s Next: Jazz and Soul Band “SOULCARE” from Barcelona who have fused jazz with a touch of pop and soul in their crafts.
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
Coming Up Next: Its21Master releases ‘Somebody’, his first ever pop song which has resonated with thousands worldwide.
Jekyll Wood's 'Cliché': A Captivating Farewell to Toxic Beliefs
Next Up: Jekyll Wood, french indie pop artist who has effortlessly blended multiple genres in their music.
TAD's 'Like That': A High-Octane Festival Tech House Anthem
Featuring: TAD, a renowned DJ and producer behind “Like That”.
Empowering Resilience: Marcus Oche's 'Heartaches & Headaches
Discover: Marcus Oche, talented singer-songwriter who bares his soul in his latest pop ballad.