What is “The 21 Sound”?

Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.

Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.

21 SELECTS

"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance

As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.

Hao Xuan Tan 9/7/23 Hao Xuan Tan 9/7/23

Gloria Mantooth's 'Cali Girl' – A Lighthearted Reggae Celebration of Identity

Featuring Gloria Mantooth, who brings the laid-back, summer reggae vibes to life with ‘Cali Girl’.

Hao Xuan Tan 9/5/23 Hao Xuan Tan 9/5/23

Virr's 'Shelter' – A Mesmerizing Blend of Pop and R&B for the Soul

Emerging from the vibrant music scene of Jacksonville, Florida, comes the talented singer-songwriter Virr, and with him, a soulful infusion of Pop and R&B.

Hao Xuan Tan 9/5/23 Hao Xuan Tan 9/5/23

Lil Kiddo's '7th Street' ft. WillyBandz: An Emo Rap Anthem of Heartbreak and Self-Discovery

In the world of emo rap, where raw emotions and personal experiences take center stage, Lil Kiddo's "7th Street" ft. WillyBandz stands as a poignant and introspective anthem of heartbreak and self-discovery.